Craft Brewery Financial Training Podcast
Craft Brewery Financial Training Podcast
Brewery Marketing Metrics That Matter
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Today on the podcast we hear from Chris Overlay, CEO of Get Hoptimized, a craft beer marketing and advertising agency.
Chris' company helps breweries and craft beer businesses grow with effective and affordable marketing services, from label designs, to social media ads, to strategizing world domination.
Key Topics
- How much to spend on brewery marketing
- The marketing metrics that matter for craft breweries
- How to use 'funnels' to bring more customers into your taproom
Resources
- Connect with Chris Overlay
- Learn more about the brewery finance network
Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com.
Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.