The #1 Factor in Negative Taproom Experiences

Michael Varda from Craft Beer Advisory Services joins the podcast and shares early insights on 2023 taproom data trends. 

The goal of Michaels data is to show you why customers come to your taproom and what you can do to keep them coming back. 

Key Points

• The #1 factor in negative experiences: It's food. 
• What the "Food Ladder" can teach you about a customer's likelihood to come back to your taproom.
• Michael's mind blowing data point: 1 in 3 negative experiences are related to first impressions.
• Two years ago, 1 in 10 negative experiences mentioned price. Now it's 1 in 4. Pricing matters. Michael shares tips on how to be strategic when pricing food and beverages.

Resources

• Learn more about Craft Beer Advisory Services
• Join the Network of beer industry professionals

Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. 

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.